

I'm
Dan
Perkins
I Know Subaru
Inside and Out.
20 Years of service experience
now moving to the sales floor
Honest. Dedicated. Passionate.
About helping people.
Subaru Certified
Product & Sales Specialist
20 Years
Service Department Experience
Love Promise
Community Commitment
4.6 / 5
1.7K+ Google Reviews
My passion is living an exceptional life, and allowing others to do the same.

The Dan Perkins story
Two decades under the hood.
Now beside you on the floor.
For twenty years I took care of Subarus in the service bay — I know exactly how these vehicles are built, how they hold up, and what makes them worth trusting. Today I bring that same honesty to helping you choose the right one.
- Then
In the service bay
Two decades diagnosing, repairing and maintaining Subarus — learning every model inside and out.
- The turn
A passion for people
The favorite part of the job was never the wrench. It was helping people and earning their trust.
- Now
On the sales floor
Guiding drivers to the Subaru that fits their life — with the same straight-talk they got in service.
20yrs
Serving Subaru drivers in the Mohawk Valley
4.6★
Average rating across 1,700+ Google reviews
1on 1
Personal attention from first hello to keys in hand
Why Work With Me?
Honest & Straightforward
You'll always get the truth from me.
Customer Focused
Your goals come first.
Dedicated to Your Satisfaction
I'm not happy until you're happy.
The Subaru Experience
Quality, safety and peace of mind.
My Commitment to You
The Perkins Promise
Most people brace themselves before walking into a dealership. I want you to feel the opposite. These aren't slogans — they're the standards I hold myself to on every single deal, in writing.
Dan Perkins
Sales Consultant · Subaru of Utica
1-Hour Response Pledge
Every call, text, and message gets a personal reply within one hour, 8 AM–8 PM. You'll never wonder if you were forgotten.
Transparent Out-the-Door Pricing
You see every number — price, fees, taxes, trade — before you commit to anything. No surprises at the desk. Ever.
No-Pressure Guarantee
If a Subaru isn't the right fit, I'll tell you straight. We move on your timeline, not a quota. Honesty first.
I Answer to You
You work with me directly from first hello to final handshake — not passed around a floor. One person, accountable.
The Lineup
Find the Subaru that fits your next chapter
Every model comes standard with Symmetrical All-Wheel Drive. Tell Dan where you're headed and he'll help you land on the right one.




Dan's Advisor
Which Subaru fits me?
Answer four quick questions and Dan will point you to the model that fits your life — then follow up personally with real options, not a sales pitch.
Who's riding with you most?
This tells us how much room you really need.
Plan Your Purchase
Run the numbers before you come in
Get a quick estimate on your monthly payment and what your current vehicle is worth. No pressure, no obligation. When you're ready, Dan handles the rest.
Payment Estimator
Estimated monthly payment based on your terms.
Estimate only. Excludes tax, title, and fees. Final terms subject to credit approval.
Value Your Trade
Ballpark what your current vehicle is worth toward a Subaru.
It's not just what you drive.
It's where you're going.
More than a car. A step forward.
“20 years taking care of people. Now I'm helping them find what's next.”
What Customers Say
Trusted by Drivers Across Utica
Dan knew every detail about the Outback before I even asked. No pressure, just straight answers. Easiest car purchase I've ever made.
After 20 years servicing Subarus, he actually understands the cars. That mechanical knowledge made all the difference when I was choosing a Forester.
Honest and genuinely wanted what was right for my family. Dan helped us into an Ascent that fit our budget and our three kids perfectly.
One-on-One
Book time with Dan
Pick a day and time that works for you. Dan will personally greet you, answer your questions, and walk you through your options at your pace.
Start the conversation
Let's find what's next
Tell me a little about what you're looking for and I'll reach out personally. No pressure, no games, just an honest conversation about your next Subaru.
Call Dan Today!
(315) 941-0808Dan Perkins
Here to help you
Drive Forward.
Building relationships. Changing lives. One customer at a time.